G2 Marketing Solutions is the vendor platform powering the world's most trusted software marketplace — used by 90 million+ annual buyers including employees at every Fortune 500 company. For software and services companies, G2 Marketing Solutions provides everything needed to build reputation, capture high-intent demand, and grow pipeline.
BUILD TRUST AT SCALE G2's review platform is the gold standard in B2B software evaluation. With 5,500+ verified reviews and a 4.6/5 rating, G2 Marketing Solutions helps you collect, manage, and amplify authentic customer feedback. Reviews appear in front of buyers at the exact moment they're making purchase decisions.
CAPTURE BUYER INTENT G2 Buyer Intent data reveals which companies are actively researching you, your competitors, or your category — giving sales and marketing teams visibility into in-market accounts before they ever fill out a form.
AMPLIFY YOUR STORY Turn your best reviews into ready-to-use marketing content. Deploy verified customer quotes across your website, ads, email campaigns, and sales decks. Earn G2 Badges and Awards (Leader, High Performer, Momentum Leader) that signal market leadership at every stage of the buyer journey.
COMPETE MORE EFFECTIVELY Monitor competitive positioning, track category rankings, and understand where you win or lose deals. G2's Grid Reports and comparison pages put your product in context for every active buyer.
INTEGRATIONS Natively integrates with Salesforce, HubSpot, LinkedIn, Marketo, Slack, Bombora, 6sense, Demandbase, Drift, and Outreach — so teams can act on intent signals inside the tools they already use.
